A luxurious vintage-style city tram entirely decorated to reflect the signature aesthetic of a high-end fashion brand. The tram’s embellishments—textures, colors, ornaments, and materials—change depending on the brand’s core visual identity and design language. For example, pearls and soft golds for classic elegance, bold patterns and monograms for avant-garde labels, or minimalist matte textures for contemporary luxury houses. Sculptural accents and artistic details adorn the tram’s front, and the brand name H&M is displayed in elegant lettering. The tram rides through a chic European city street, with stylish architecture and soft daylight enhancing the high-fashion atmosphere. Opulent, brand-specific, and visually striking.